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When we had a llama hikes business, we ordered a bunch of silk-screen
tee shirts to sell. We sold out of some sizes, but ended up with
extras that eventually went to a thrift store.
Total profit? Ha. Never again, we vowed...
But now...There's a business on the internet called CafePress.
They have come up with what we think is a brilliant business idea.
You can go there and for free create what they call a store, which
you name whatever you want. You upload your graphics files, and
then decide what t-shirts, mugs, sweats, caps, aprons, etc., you
want each particular image to be available in.
I think this is a terrific way for you to publicize your llamas
or alpacas, just by creating and wearing t-shirts, caps,
sweats, etc., with a photo and the name of your place. You
can sell them too. Or throw in a
free t-shirt or cap promoting your llama or alpaca farm, to
purchasers of your animals. To see what other llama owners have
done, check the list of pages in my menu under Llama Tshirts.
I generally put the images on the fronts and the backs of shirts,
for maximum exposure, but not everyone does.
How you can sell tees, etc, for no upfront cash or inventory
hassles
You can create as many different stores as you wish, each one
with a different image. You can also have one "premium" store
with many different images in it, for a modest monthly fee. There
are discussion boards and other information, to help you sell your
designs.
CafePress offers a 30-day guarantee, and any returns
go to them. They fill orders within just a few days. They handle
all the credit card details and so on, and mail you checks for your
share after the return time has passed. That guarantee impressed
us, since many special-order places will offer NO guarantee!
They have moved beyond just tee shirts and mugs --
they now offer a wide variety of clothing, tote bags, posters, and
more. They are also offering Publishing on Demand for books, audio
and data CDs, and more.
CafePress sets the base price of the items, at an
amount that they can make a profit within. When you, the storeowner,
buy your own stuff, that's what you pay. (So if you want some inventory
on hand, this is how you get it -- and if you buy in quantity, there
is a price break.)
You set your prices above theirs, and they have a
suggested range for each item. I usually make$3 or more per
item, so it's a modest sideline income, but the nice thing is that
once it's set up, you don't have to do anything. I usually use
up my profits in ordering more things myself!
Not only is this fun for people like us, who want
to make their art, photography, or music available in this way,
but it can be a terrific fundraiser for non-profits, church groups,
etc.
How is the quality?
We have purchased t-shirts, tote bags, and mugs in a number of
designs. The t-shirts and totes are much nicer than any
iron-ons. The printing technique, called sublimation, is said to
produce an image that doesn't fade or crack with time -- we found
that by the time Kelly had completely worn the shirt out, the picture
had faded a little. The colors on mugs came out more muted than
on the shirt, but still very attractive.
Who isn't this for?
If you have something like a sports team, where you
know what sizes you need and will be getting quite a few at once,
you will most likely get better prices (and no shipping) by using
a local company. Even then, you could also post your design to
CafePress so people could get more shirts later.
Some specific information
Once you set up a store, you can get to the pages
where the size and file specifications for the different items are.
If you have ever done iron-on transfers, you know
that you have to flip your graphics file before printing out the
file. NOT so here; what you see is what you get.
If you want to link from your own website to theirs,
you can simply do it as we did above, copying pictures of our
designs on the products from their website to use on ours, and
then using a standard link to the store. However, if you sign
up as affiliate and want to recommend other people's designs, since
they hold the copyright, you can't put the designs on your site.
No problem, you just link to their graphics at CafePress.
I have t-shirts on a variety of topics, and for a
long time, I just created individual stores for each item. But CafePress
offers an option of paying a small monthly fee and having one large
shop, and recently I did that. I like it better... for example,
now when you click the text, you go right to the page with all my
llama tshirts and more...
...or if you click on this next link, you go to the
homepage of my entire
Hartworks T-shirts line.
We're using Photoshop Elements to create our designs.
That program is far easier to learn than Photoshop and cost a lot
less, but any graphics program should do it.
It's fun! Check
out CafePress!
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